“Keep Customers: Consistently Meet Their Expectations”

Jeff Bezo’s quote “Your brand is what people say about you when you’re not in the room” reminded me of an insightful conversation I had with a restaurant owner about the longevity and success of his business. Being a long time customer, I mentioned to him...

“Writing Your Product Value Statement”

In my “What’s Your Story” newsletter I wrote about what it means to be a brand champion and how to introduce a brand champion initiative within your organization. One step suggested was to develop a “Product Value Statement” for your staff to adopt to enable them to...