“Keep Customers: Consistently Meet Their Expectations”

Jeff Bezo’s quote “Your brand is what people say about you when you’re not in the room” reminded me of an insightful conversation I had with a restaurant owner about the longevity and success of his business. Being a long time customer, I mentioned to him...

“Ten Strategies to Foster an Employee Engaged-Culture”

The global pandemic crises resulted in virtual work arrangements that impacted how employees were managed and interacted with. It forced change and rattled some of us into operating in ways we weren’t comfortable with and didn’t fully adopt in the past. Virtual...

“Addressing Soft Skill Needs at Your Business”

Employers are having a tough time finding qualified people with the background and experience to fill jobs, including locating employees with behavioral or soft skills. An IBM survey reported by Bloomberg found that along with technical skills, employers are valuing...

“Writing Your Product Value Statement”

In my “What’s Your Story” newsletter I wrote about what it means to be a brand champion and how to introduce a brand champion initiative within your organization. One step suggested was to develop a “Product Value Statement” for your staff to adopt to enable them to...