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“Defining Your Business and Personal Brand”

by John Aramini | Mar 2, 2015 | Branding, Business Devlopment, Job Search, Personal Branding, Process Improvement, Strategic Planning & Execution, Strategy & Execution

In my prior post “Why Do You Exist?” I wrote that Lego CEO Jorgen Vig Knudstorp asked that question when he initiated Lego’s transformation leading them to quadruple growth over the past ten years. He commented that Lego had “lost its way in terms of its own...

ADD SALES PROSPECTING TO YOUR MARKETING STRATEGY

by John Aramini | Sep 9, 2014 | Business Devlopment, Business Practices, Business Turnaround, Sales

With ever increasing competition and sales expectations needed for growth, more businesses are hiring sales people, while others are transitioning some of their employees – including themselves – into a direct sales role. They are generating sales activity...
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