by John Aramini | Jun 8, 2019 | Branding, Business Devlopment, Business Practice Improvement, Business Practices, Customer Loyalty, Customer Service, Marketing, Sales, Sales Development, Team Building, Workforce, Workforce Innovation and Opportunity Act (WIOA)
In my “What’s Your Story” newsletter I wrote about what it means to be a brand champion and how to introduce a brand champion initiative within your organization. One step suggested was to develop a “Product Value Statement” for your staff to adopt to enable them to...
by John Aramini | Feb 14, 2017 | Business Devlopment, Business Practice Improvement, Business Practices, Sales, Sales Development, Strategy & Execution
“Senior management’s job is to pay people…If they &#%!@?!”a hundred guys out of a hundred grand each, that’s ten million more for them. They have four categories: happy, satisfied, dissatisfied, disgusted. If they hit happy, they’ve screwed up: They never...
by John Aramini | May 12, 2015 | Business Devlopment, Business Practice Improvement, Customer Loyalty, Customer Service, Process Improvement, Sales
How can you help prevent your customers from switching to the competition? Accenture’s “Customer 2020” research of consumer trends over the past 10 years found that: 80% of the consumers surveyed indicated that they could have been retained primarily if their issue...
by John Aramini | Mar 26, 2015 | Business Devlopment, Business Practice Improvement, Business Turnaround, Customer Loyalty, Sales
Your first reaction when Wal-Mart CEO Doug McMillon announced pay raises was probably the belief that negative publicity forced Wal-Mart’s hands to make the changes. No one would argue that bad press could be a contributing factor. The wage increase would also better...
by John Aramini | Jan 13, 2015 | Business Practice Improvement, Customer Loyalty, Customer Service, Marketing, Sales
Bain & Company, Inc.’s “Customer Loyalty in Retail Banking: Global Edition 2014” survey investigated how people bank and how banks are responding to meet customer needs through improved distribution and service channels. Highlights of their findings include:...
by John Aramini | Sep 9, 2014 | Business Devlopment, Business Practices, Business Turnaround, Sales
With ever increasing competition and sales expectations needed for growth, more businesses are hiring sales people, while others are transitioning some of their employees – including themselves – into a direct sales role. They are generating sales activity...
