by John Aramini | Oct 5, 2026 | Branding, Business Devlopment, Business Practice Improvement, Business Turnaround, Change Management, Customer Experience, Customer Loyalty, Entrepreneurs, Marketing, Organizations Engagement, Process Improvement, Sales, Sales Development
I enjoyed the opportunity to speak at the Passaic County Entrepreneurs Meetup Series at William Paterson University Cotsakos College of Business. This is a monthly event designed to bring together local entrepreneurs, small business owners, and innovators to connect,...
by John Aramini | Aug 20, 2026 | Branding, Business Devlopment, Business Practice Improvement, Business Turnaround, Change Management, Customer Experience, Entrepreneurs, Marketing, Organizations Engagement, Sales, Sales Development
When I recently participated in a symposium on AI for university students, I shared that while AI knowledge and technical skills are increasingly important, employers also value cognitive and behavioral skills. These include critical thinking, problem solving,...
by John Aramini | Aug 28, 2020 | Branding, Business Devlopment, Business Practice Improvement, Customer Loyalty, Marketing, Sales, Sales Development
Like many of you I am finding myself meeting people on virtual video conference platforms. It’s been an essential learning curve as it has become the go-to for meetings. In many cases, this is the first meeting to introduce ourselves, products and services. And it...
by John Aramini | Jun 8, 2019 | Branding, Business Devlopment, Business Practice Improvement, Business Practices, Customer Loyalty, Customer Service, Marketing, Sales, Sales Development, Team Building, Workforce, Workforce Innovation and Opportunity Act (WIOA)
In my “What’s Your Story” newsletter I wrote about what it means to be a brand champion and how to introduce a brand champion initiative within your organization. One step suggested was to develop a “Product Value Statement” for your staff to adopt to enable them to...
by John Aramini | Jan 23, 2019 | Branding, Business Practice Improvement, Marketing, Team Building, Workforce, Workforce Innovation and Opportunity Act (WIOA)
Who is the American Job Center Brand Champion? I suggest that each and every employee plays a role in championing their Workforce Development Board and One -Stop American Job Center brand to the local area. Each customer and stakeholder contact is an opportunity to...
by John Aramini | Jan 27, 2015 | Business Practice Improvement, Customer Loyalty, Marketing, Strategy & Execution
Jorgen Vig Knudstorp, CEO of Lego asked that question when he initiated Lego’s transformation leading them to quadruple growth over the past ten years. He commented that Lego had “lost its way in terms of its own self-identity” and needed to clarify “what is Lego...
